To be effective, a promotional item must above all be useful. A promotional item used on a daily basis naturally becomes part of the recipient's habits, whether they are a customer, employee or partner. Conversely, an impractical item is likely to be quickly forgotten. In fact, 52% of French people say they prefer to receive genuinely useful corporate gifts.
This choice is also an excellent way to reduce waste. According to the 2024 Barometer by L'Objet Média, 81.2% of promotional items received are kept and used, proving that promotional products meet a genuine need when they are carefully selected.
Beyond their practical aspect, personalized promotional items are a powerful communication tool. The same study reveals that 71.3% of recipients clearly remember the brand that gave them the item. By choosing useful, high-quality gifts, you can sustainably increase your visibility, strengthen your brand image and maximize the return on investment of your communication initiatives.
Office supplies and writing instruments: essentials for the workplace
Personalized office supplies remain a safe choice for promoting your company. Used every day, pens, notebooks, diaries and notepads provide lasting visibility for your brand, both among your employees and your customers and partners.
With more than 1,500 references dedicated to the Home, Office & Gifts range, Sogedex offers a wide selection of promotional items combining quality, practicality and elegance. Choose a premium promotional pen, personalized notebooks, diaries or notepads, carefully customized using screen printing or engraving, to reflect your company's image while supporting users in their everyday activities.
Promotional apparel: a highly visible mobile brand ambassador
Promotional apparel is one of the most visible communication tools for promoting your company. Worn every day, personalized clothing turns your employees, customers or partners into genuine brand ambassadors, while increasing your visibility at events, trade shows or in everyday life.
Sogedex offers a catalog of more than 16,000 promotional apparel products, suitable for every season and every need. Whether you are looking for clothing for individuals or professionals, you will find a wide choice of customizable products.
Discover more than 6,000 T-shirt designs and 1,500 sweatshirts, as well as a wide selection of clothing ranging from organic cotton to softshell jackets and technical fleece. Customized using embroidery or screen printing, these textiles allow you to enhance your brand image over time with high-quality finishes.